Building Devlight’s Visual System
Years of lead generation through visual identity
Devlight is a leader in mobile app development. Over 10 years, the company has shipped solutions for brands like Nova Poshta, Ukrnafta, Sense Bank, Novus, Avrora, and many others.
150+
static and animated posts
400k
YouTube views
3,200+
Instagram followers
The brief
Build a consistent visual presence to keep the company front-of-mind in the B2B market. The work meant collaborating across internal departments and building and maintaining design systems that speed up content production for both digital and offline brand touchpoints. The core goal: capture the attention of potential clients.
What I delivered
- Designed dozens of case studies using static and motion graphics
- Produced ongoing content for LinkedIn, Instagram, Facebook, and YouTube
- Created presentation materials for an active presales process
- Led the website redesign and built a design system for the page builder
- Created the brand identity for the offline event Mobile App Vision (full case available via link)
- Hired the design team and shaped the operational processes behind it
Participants
Devlight Team
Lead & Marketing Designer / Denys Shendryk
Motion Designer / Valeriy Lipatov
Graphic Designer / Yelizaveta Sakaliuk